Private equity is an alternative type of investment and includes over-the-counter stocks. Private equity is made up of funds and investors who invest directly in private companies or participate in acquisitions of public companies. Institutional and individual investors provide capital for private equity, which can be used to fund new technologies, acquisitions, working capital, and balance sheet consolidation and enhancement.
Private equity offers many benefits for businesses and start-ups. It is preferred by companies because it provides access to liquidity as an alternative to traditional financing mechanisms, such as high-interest bank loans and public market quotes. Some forms of private equity, such as venture capital, also fund early stage ideas and businesses. For delisted companies, private equity financing can help them experiment with unorthodox growth strategies out of the sight of the mass market. Otherwise, quarterly revenue pressures dramatically reduce the time frame for senior executives to transform the business, cut losses, and try new ways to make money.
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